Tuesday, December 27, 2016

Rethinking Website Management in 2017

Are you a business owner or responsible for managing a website? The web is constantly changing and many important updates have taken place recently that can have a big impact on your website, leads going to your business and your bottom line.

  • Mobile First Index
  • AMP (Accelerated Mobile Pages)
  • Search Engine Result Page Changes
  • CASL Spam Laws
  • Big Changes To Search Engine Algorithms

Read the full article here on the Astriden website.

Monday, August 15, 2016

web design maintenance tips

If you are responsible for a website are you aware of the following items and putting effort into maintaining a valuable company asset?

Are your marketing efforts compliant with CASL spam laws? You need specific verbiage on your contact forms, must collect specific information within your database and must respect the contact rules for anyone that opens your email within Canada.

Read the full article on Astriden.com

Saturday, July 23, 2016

Gain More Leads By Choosing Us To Manage Your PPC Advertising!

Below is the video explaining some change that are talking place in 2016 that can have an impact on your business. Contact me to learn how to rank your PPC ads above the competition and at the same time lower your PPC costs!

Read the rest of the Pay Per click guide

Thursday, July 21, 2016

Advantages of Professional PPC Advertising Management for Website Leads

In 2016 BIG search engine changes have taken place. The right hand side ads are gone and now 4 ads are displayed before any organic results. Additional ads are now being displayed in the map pack. Similar to organic rankings, PPC ads also use an algorithm to determine how much you will be charged, where your ad will be displayed on the page and how often your ads will appear. It is now essential for a business to work with an expert that understands the algorithms and can get your results and stop wasted ad spending. Organic search engine rankings have been very volatile this year and no small business should solely rely upon one method for traffic generation.

Read the entire search engine update article: http://www.astriden.com/ppc-management-for-website-leads/

Tuesday, July 19, 2016

2016 Small Business Websites – Important News!

If you are a small business owner or manage a website you have better things to do with your time than keep up with the constant internet changes. However these constant changes can have huge impacts on your business.

In 2016, these following events have already taken place and your business could have gained a competitive advantage if you took action or lost business as a result of not being informed.


  • Ads are now being served within the map pack search results.
  • Angie’s List is now free to list a business and reviews are now public.


  • The biggest search engine removed sidebar ads and now display 4 ads before any organic results.
  • Another mobile friendly algorithm change was publicly announced.
  • An unannounced algorithm was rumored to be released in June and impacted numerous businesses.
  • Penguin 4.0 has publicly been announced and will be released very soon.
  • In general, algorithms have undergone significant changes and web developers do not use the same optimization techniques that were commonly implemented several years ago.
  • Web security is more important then ever and xmlrpc exploits are on the rise. Are you watching your log files?

Read the entire article to stay informed with the latest web design trends.

Saturday, April 30, 2016

How to get traffic to your small business website by improving your SEO

Including SEO into website design

If you are a small business owner such as a plumber, arborist or locksmith then you know that continuous business leads are essential for your success. So where do you get these quality lead sources? Pay per lead, pay per click, and organic search engine rankings are the typical approach and all can be very expensive and overwhelm your marketing budget. In this article, I will give you a few tips that will allow you to surpass much of your competition with just a little bit of effort. 

Read the entire article: http://www.astriden.com/how-to-get-seo-website-traffic/

Saturday, March 26, 2016

5 Huge SEO tips for your small business

SEO (Search Engine Optimization) has changed drastically in 2015 and continues to evolve and become more complex on a daily basis. In this article, I will provide you with 5 useful tips that can propel your business in 2016!

Read the entire SEO Guide.

Sunday, February 21, 2016

Why you wasted your money on website redesign

I’ve been doing web development for a very long time and have witnessed the same website mistake being made over and over again. I actually cringe when I hear the words "we just had our website redesigned" and the words that typically follow. "We don’t get any traffic", "we lost search engine rankings", "we get some traffic but not sales". So, what went wrong?

Read the full article