Wednesday, February 17, 2016

Benefits of using A / B split testing on your website

You can increase website conversion rates in a short period of time by implementing A / B split testing. This involves changing elements on a web page such as headlines, layout, call to action, images, colors to determine which combination produces the most conversions. A / B split testing is a wonderful marketing technique and software / web platforms are available to automate the process and provide detailed analytics.

from Website design company Santa Cruz | Astriden
First seen here.

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