Saturday, July 23, 2016

Gain More Leads By Choosing Us To Manage Your PPC Advertising!

Below is the video explaining some change that are talking place in 2016 that can have an impact on your business. Contact me to learn how to rank your PPC ads above the competition and at the same time lower your PPC costs!

Read the rest of the Pay Per click guide

Thursday, July 21, 2016

Advantages of Professional PPC Advertising Management for Website Leads

In 2016 BIG search engine changes have taken place. The right hand side ads are gone and now 4 ads are displayed before any organic results. Additional ads are now being displayed in the map pack. Similar to organic rankings, PPC ads also use an algorithm to determine how much you will be charged, where your ad will be displayed on the page and how often your ads will appear. It is now essential for a business to work with an expert that understands the algorithms and can get your results and stop wasted ad spending. Organic search engine rankings have been very volatile this year and no small business should solely rely upon one method for traffic generation.

Read the entire search engine update article: http://www.astriden.com/ppc-management-for-website-leads/

Tuesday, July 19, 2016

2016 Small Business Websites – Important News!

If you are a small business owner or manage a website you have better things to do with your time than keep up with the constant internet changes. However these constant changes can have huge impacts on your business.

In 2016, these following events have already taken place and your business could have gained a competitive advantage if you took action or lost business as a result of not being informed.

COMPETITIVE ADVANTAGES

  • Ads are now being served within the map pack search results.
  • Angie’s List is now free to list a business and reviews are now public.

POTENTIAL LOSS OF BUSINESS

  • The biggest search engine removed sidebar ads and now display 4 ads before any organic results.
  • Another mobile friendly algorithm change was publicly announced.
  • An unannounced algorithm was rumored to be released in June and impacted numerous businesses.
  • Penguin 4.0 has publicly been announced and will be released very soon.
  • In general, algorithms have undergone significant changes and web developers do not use the same optimization techniques that were commonly implemented several years ago.
  • Web security is more important then ever and xmlrpc exploits are on the rise. Are you watching your log files?

Read the entire article to stay informed with the latest web design trends.