Saturday, July 23, 2016

Gain More Leads By Choosing Us To Manage Your PPC Advertising!

Below is the video explaining some change that are talking place in 2016 that can have an impact on your business. Contact me to learn how to rank your PPC ads above the competition and at the same time lower your PPC costs!

 

 

Bonus Tip #1

Local Map Pack listing have been extremely volatile the last few months so it’s important form small business owners to consistently check there ranking and have a backup plan that can immediately generate leads. Checking listings manually is a waste or time and needs to be done in private mode so that personalized results don’t skew the rankings. I use software that automatically checks clients rankings on a daily basis and this way I can turn on specific PPC campaigns if there are an changes in map rankings.

Bonus Tip #2

Reviews are an essential part for not only the search engine algorithms but also create social proof for potential customers. Reviews can be integrated into your PPC campaigns as well as many other tricks that will generate you more real estate and visibility on the search engine result pages.

Bonus Tip #3

I’ve been involved in the web development business for over 15 years and have an extensive background in programming, web development, digital marketing and search engine optimization. I wear a lot of hats, get things done quickly and efficiently, and very easy to work with. Contact me to see how I can improve your business.

To contact Dan please reply to the email that was sent to you or complete the contact form.



from Web Design Santa Cruz | Astriden http://ift.tt/2aiC1cN
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Thursday, July 21, 2016

Advantages of Professional PPC Advertising Management for Website Leads

In 2016 BIG search engine changes have taken place. The right hand side ads are gone and now 4 ads are displayed before any organic results. Additional ads are now being displayed in the map pack. Similar to organic rankings, PPC ads also use an algorithm to determine how much you will be charged, where your ad will be displayed on the page and how often your ads will appear. It is now essential for a business to work with an expert that understands the algorithms and can get your results and stop wasted ad spending. Organic search engine rankings have been very volatile this year and no small business should solely rely upon one method for traffic generation.

 

ASTRIDEN ADVANTAGE

  • Campaign setup, optimization, maintenance, refinement, and reporting
  • Quality Score optimization
  • Ad Extension management
  • 20 years experience in web development, marketing, and search engine optimization

 

Contact me to see how I can either setup or improve your PPC campaign so you business can get a competitive advantage over your competition. I have a strong background in all aspects of web management and marketing if you need additional help too.

FREE Website Review

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* You will not be added to a mailing list and your information will not be shared.

Name:

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Website:


Get Started Now!

 

free web consultation

Is your website safe? Contact me to find out!

Hi, I’m Dan and I own a digital marketing agency located in Santa Cruz, CA. In my spare time, I love to surf and play golf. I started out in the web industry over 20 years ago and created websites as a hobby. I started my career by offering custom programming to mostly companies outside the U.S. I then transitioned into a front-end web developer and worked with many Silicon Valley tech startups. I’ve worked mostly in the marketing department with marketing managers and outside consulting agencies where I expanded my skill set and continued to adapt to the ever changing web design field. I’ve always had an interest in SEO (Search Engine Optimization) and have recently embarked upon this full time. From my experience in this journey, I know many web developers that think they know SEO as well as SEO individuals that think they are well-versed in web development. Both fields are very technical and constantly changing so it’s rare to find a person with a strong background in both fields. Complete the form and I’ll implement a free review of your website and will provide some valuable tips on how to improve your website and grow your business. Let’s get started…

 
Follow Me on Twitter!

 



from Web Design Santa Cruz | Astriden http://ift.tt/29XTFhu
First seen here.

Tuesday, July 19, 2016

2016 Small Business Websites – Important News!

If you are a small business owner or manage a website you have better things to do with your time than keep up with the constant internet changes. However these constant changes can have huge impacts on your business.

In 2016, these following events have already taken place and your business could have gained a competitive advantage if you took action or lost business as a result of not being informed.

COMPETITIVE ADVANTAGES

  • Ads are now being served within the map pack search results.
  • Angie’s List is now free to list a business and reviews are now public.

POTENTIAL LOSS OF BUSINESS

  • The biggest search engine removed sidebar ads and now display 4 ads before any organic results.
  • Another mobile friendly algorithm change was publicly announced.
  • An unannounced algorithm was rumored to be released in June and impacted numerous businesses.
  • Penguin 4.0 has publicly been announced and will be released very soon.
  • In general, algorithms have undergone significant changes and web developers do not use the same optimization techniques that were commonly implemented several years ago.
  • Web security is more important then ever and xmlrpc exploits are on the rise. Are you watching your log files?

 

Do you want your web properties be an expense in the books and a project time sink, or do you want to build a a valuable asset that returns customers and sales?

FREE Website Review

By filling out the form below

* You will not be added to a mailing list and your information will not be shared.

Name:

Email:

Website:


Get Started Now!

 

free web consultation

Is your website safe? Contact me to find out!

 
Follow Me on Twitter!

Hi, I’m Dan and I own a digital marketing agency located in Santa Cruz, CA. In my spare time, I love to surf and play golf. I started out in the web industry over 20 years ago and created websites as a hobby. I started my career by offering custom programming to mostly companies outside the U.S. I then transitioned into a front-end web developer and worked with many Silicon Valley tech startups. I’ve worked mostly in the marketing department with marketing managers and outside consulting agencies where I expanded my skill set and continued to adapt to the ever changing web design field. I’ve always had an interest in SEO (Search Engine Optimization) and have recently embarked upon this full time. From my experience in this journey, I know many web developers that think they know SEO as well as SEO individuals that think they are well-versed in web development. Both fields are very technical and constantly changing so it’s rare to find a person with a strong background in both fields. Complete the form and I’ll implement a free review of your website and will provide some valuable tips on how to improve your website and grow your business. Let’s get started…



from Web Design Santa Cruz | Astriden http://ift.tt/29RQ0YA
First seen here.