Wednesday, August 17, 2016

Pay Per Click Ad Management

ppc management brochure

Your business needs to be at the top of the search engines to succeed.

If your efforts have failed. Why? What’s next?

In 2016, big changes have taken place with the leading search engine and sidebar ads have been removed. There are now 4 ads being displayed before any organic results and in many cases the map pack is displayed directly below the paid ads. There is now a paid ad being displayed in the map pack so that means 5 ads before any organic listings. In addition, organic search engine ranks have been very volatile this year due to a significant change in the algorithms. The map pack algorithms are also changing and it is now more difficult for a business to rank well without ongoing effort. These search engine changes are so significant it is imperative for many small businesses to get involved with pay per click advertising.

The Astriden Advantage

The ranking order in which your ad is displayed in the search engines is determined by algorithms and first place listings is not determined by the maximum bid. Astriden understands the algorithms and we take a holistic approach to not only maximizing visibility of the ads but also work with the client to maximize CRO (conversion rate optimization). When PPC campaigns are properly optimized, the cost per click is decreased and the ad placement rankings are higher on the page. This means you are getting more traffic than the PPC competition and are paying less per click. This is why it’s critical to get a professional that can not only get you visibility but can also vastly increase your ROI and get you more business. Contact me to get started.

  • Keyword Research
  • PPC Campaign Management
  • Ad Creation
  • Landing Page Optimization
  • A/B Split Testing
  • Analytics / Reporting
  • PPC Consulting


from Web Design Santa Cruz | Astriden
First seen here.

Monday, August 15, 2016

web design maintenance tips

If you are responsible for a website are you aware of the following items and putting effort into maintaining a valuable company asset?
Are your marketing efforts compliant with CASL spam laws? You need specific verbiage on your contact forms, must collect specific information within your database and must respect the contact rules for anyone that opens your email within Canada.
The last time your did a website redesign, do you correctly implement 301 redirects for all url’s and image paths? If not, you made a massive SEO blunder and the signals built to the previous url’s are now useless.
Have you implemented website recording software so you can discover and fix technical problems, bad user experience and navigational issues?
Is your website secure? Do you have a recent backup of the website, have the most recent CMS release installed and the most recent plugins updated on the server? Have you properly implemented rel canonical tags to protect you website from bad links?
Are you keeping an eye on your competition and keeping updated with the latest trends? Do you actively monitor SERP results so you can adjust traffic sources when necessary. Are you aware when your website is in the search engine sandbox and avoid changing content and backlinks accordingly?
Didn’t get an A+ on the quiz? Let’s chat and see if I can improve your web management.
Hi, I’m Dan and have been in the web industry for around 15 years. I have a strong background in web design, web development, programming, SEO and marketing. I’ve worked with many Silicon Valley tech startups and can help propel your web properties. Complete the form and I’ll implement a free review of your website and will provide some valuable tips on how to improve your website. Let’s get started…
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from Web Design Santa Cruz | Astriden
First seen here.